Assunta Napolitano Camilo

Director form this book and the collection: Better packaging. Better word.

Mechanical engineer from Escola Politécnica-USP-Brazil, with specialization in Industrial Administration from FCAV/USP and in Marketing from ESPM and Business School. Additionally, she attended to other courses and internships in the packaging area, both in Brazil and abroad.

She has over 35 years of experience in the packaging market, with expertise in the areas of development, strategic planning, and business management: Cyklop, DixieToga,
TetraPak, and Ripasa.Also, a writer and an international speaker, she has covered themes as packaging, colors, design, trends and innovations, sustainability, among others. Participation in major national and international events and fairs related to the packaging industry: InterPack, K, Emballage, Chinaplas, Canton Fair, Tokyo Pack, Envase, Anuga, Drupa, Pack Expo, Packaging, SIAL, ISM, Ambalaj, Andina, Drinktec, Anuga Food Tec, etc. Graphics and packaging technology teacher in several institutions and packaging courses.

Assunta Camilo has won national and international awards and was elected the professional of the year in the 20th Embanews Brazilian Packaging Award. She has also won “The best pack of the year”. Currently, she is the Director of FuturePack and Instituto de Embalagens (Packaging Institute).

Magda Cercan


Mechanical technician in production processes and machinery projects. She graduated from the Faculdade de Tecnologia de São Paulo, UNESP. Metallurgical engineer from Universidade Presbiteriana Mackenzie. She has been working in logistics and packaging development for over 25 years. She worked for companies such as IBM, Continental Automotive, and Robert Bosch. She has experience in projects related to packaging transportation, handling and storage solutions. She has won several awards for her packaging projects and logistics solutions, being a teacher and co-author of several books. Magda is also Packaging Transport Coordinator at Instituto de Embalagens, as well as FuturePack Manager.

Simone Ruiz


Bachelor in Industrial Chemistry by the Oswaldo Cruz University, with a postgraduate degree by UFPR in Sustainable Projects, Climate Change and Carbon Corporate Management, and teacher in Chemistry.She worked for 24 years in the Industry, in the areas of Research and development of Packaging, Quality and Management of Innovation projects. Worked in the companies: Nestlé, Mondelēz and Antilhas Embalagens. She attended courses related to packaging in the USA and Europe.

She conducted projects of leading brands in Brazil (South /SE / NE), Argentina and Mexico. Also, she coordinated development projects of flexible, rigid packaging, carton,paper, paperboard, corrugated paper, tin, adhesives among others. She is a Project Consultant at the FuturePackand Instituto de Embalagens.


Margaret Hayasaki


Journalist from University Estadual Paulista Júlio de Mesquista Filho(UNESP-Bauru) with a post-graduate degree in Business Communication from the Cásper Líbero Foundation. She has been involved in packaging journalism for 15 years. She has written for Embanews Magazine and is now the editor-in-chief of Pack Magazine and communications consultant at the Instituto de Embalagens.

Edenilson Santos

Graphic design and publishing

Currently Designer at the Packaging Institute, with specialization in Digital Design at UNIFIEO (Centro Universitário FIEO) and post-graduated in Packaging Project Management at SENAI (National Service of Industrial Learning).


Antonio Andrade de Paula
Chemical engineer from Faculdade de Engenharia Industrial (FEI)/Brazil, having attended packaging specialization courses in the United States and Germany. He has been working in the packaging market since 1976 for companies from different segments: Toga, Itap, Embapack, AlliedSignal, TIV Plastics, FEVA. In addition, he has worked as a technical consultant in the areas of flexible packaging, biodegradation, recycling, and sustainability. He is presently the co-owner of Digital Brain Consultoria e Treinamento, a company dedicated to consulting and training of packaging industry professionals. He is a teacher at Instituto de Embalagens and coordinator of the Flexible Packaging course.

Carolina Teixeira
Designer graduated from the University of Minas Gerais – UEMG and packaging specialist. Professor of  Design at the University of Minas Gerais. Ministers Strategic Design classes and lectures in several institutions all over Brazil. In 2010, she taught at the Institute San Ignacio Loyola in Lima – Peru. She has been working for over 12 years in the packaging sector and currently runs her own agency, the Coral Design, acting in the areas of planning and development, packaging and branding, with projects developed in Brazil, USA, Peru, and Colombia. She is a teacher and coauthor of the books of the Instituto de Embalagens.

Claudio Marcondes
Material engineer from the Federal University of São Carlos with specialization in Polymers, he has also post-graduation degrees in Financial Administration from FAAP, Marketing Business Administration from ESPM, Strategic Innovation Management from Unicamp, and Packaging from the Michigan State University. He has 25 years of experience in the areas of product development and markets. Currently, he is a Master’s student in Materials Engineering at Unicamp and Technical Services Manager at Cromex. He is a teacher at Instituto de Embalagens and coordinator of the Flexible Packaging course.


Carolina Nucci Nishiyamamoto
Carolina is the Communications Leader at the 3M Industrial Group in Brazil. She holds a Chemical Engineering degree from Campinas University (Unicamp), as well as a master’s degree in Marketing from Escola Superior de Propaganda e Marketing (ESPM) and Florida International University (FIU). She has experience in journalism, project management, sales and marketing. During her five-year trajectory in the marketing area, she has worked as Product Manager in B2C and B2B markets in the construction, pharmacy, industrial, automotive and electrical segments, among others.

Elcio de Sousa
Graphic Technician, Bachelor’s Degree in Chemistry from the University of Guarulhos, Post-Graduate in Production Management from the Federal University of Santa Catarina. Specialized in Graphic Production by the Training Center for Graphic Arts in Chemnitz – Germany Master in Mechanical Engineering – materials and manufacturing processes at Unicamp. Director of SENAI Barueri School and SENAI Theobaldo De Nigris School – Mooca. Professor and consultant in several companies in graphic arts and packaging areas; Professor at the postgraduate course in Packaging Engineering at the Instituto Mauá de Tecnologia. He has worked in companies such as Editora Abril, Van Leer Embalagens Industriais and member of ISO’s international standards committee for the graphic segment.

Fernando Sandri
Graduated in Chemical Engineering from EM-Universidade de Maringá. Post graduate in MBA. Marketing by FGV, MBA in Strategic Management by UFPR. Over 20 years of experience in the areas of projects, mechanical pulp production, paperboard manufacturing, quality and development of new products. Currently, he is Industrial Director and Manager of FSC IBEMA Cia. Brasileira de Papel.

Graciela Del Carmen V. Ortiz
Graciela is the Product Manager for Packaging Solutions at 3M in Brazil. She graduated in Advertising and Marketing and has an MBA in Marketing Management. For almost 20 years, the company has been operating in the B2C and B2B markets in the segments of food & beverage, cosmetics, hygiene, cleaning, oil & gas, paper, among others.

Juliana Millano
Juliana graduated in Social and Legal Sciences from PUC-Campinas and post-graduated in Organizational Marketing and Strategic Business Management from Campinas University (Unicamp), both in Brazil. She also holds an executive MBA from BSP/Boston College. She started her career at Avery Dennison in the adhesives segment, coordinating the communication activities for Latin America. Currently, she is the Marketing Manager for the Americas at Markem-Imaje Encoding and Industrial Printing, being based in the United States.

Rogério Costa de Mira
Graduated in Electrical Engineering, more than 15 years of professional experience in automation (industrial coding), working in the technical and commercial areas. Developed and implemented several technical projects related to coding technologies and software, providing solutions and improvements for various industries.

In the commercial area, he has led pre-sales and sales of global accounts. He has a solid background in all the technologies of codification and transfer of knowledge, conducting presentations and training. He is currently IT Technology Director for Latin America at Markem Imaje.

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